Niche Building with Focused Energy

One of the biggest mistakes a small business owner can make is trying to compete with the huge corporations that have seemingly unlimited marketing budgets. I'm not saying be fearful of getting into the game, what I am saying is choose your niche and stick with it.

Select any industry with the potential for huge profits and I promise you will find a giant corporation dominating that industry in some manner. That's part of the American Capitalism World, get accustomed to it. However, the strength of huge corporate structure is also their downfall. Their main purpose for existence is to maximize profits and to do it in a big way. The huge corporations answer to stockholders and stockholders want to see their investments growing consistently; with that comes a great deal of bureaucracy, including multiple departments that need to interface with one another to get anything done. Read more...