SEO in Traverse City: Optimizing for the Age of Mobile-First Marketing

Venture Beat predicts that, by 2019, spending on mobile advertisements will reach $195.55 billion, and that these ads will compose 70.1 % of total digital advertising costs. Optimization-related expenditures will likewise cost $80 billion by 2020. Furthermore, searches in mobile devices are currently overtaking desktop searches, while Google stated that 34% of all online purchases come from mobile devices. Google’s awareness of the rise of mobile experiences drives its aggressive “mobile-first” thinking in advertising and in developing mobile-friendly algorithms.

 Due to these online search and purchasing developments, successful search engine optimization (SEO) in Traverse City realizes the relationship between Google’s mobile-first thinking and relevant SEO approaches. In addition, mobile-first growth accentuates that optimizing for mobile devices is increasingly fundamental to SEO success.

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Web Design: Better Security against SQL Injections in Traverse City

In 2015, Lloyd’s, a British insurance company, approximated that cybercrimes had cost businesses around $400 billion every year. The costs included direct damages and post-attack effects, such as operational disruptions. Some attacks came from Structured Query Language (SQL) Injections, which usually happen due to poor first-level security measures in web design. Companies in Traverse City must hire website designers, whose concept of web design includes website security, especially maintenance and updates.

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