Want to Bring More Visitors to Your Business Website? These Web Design Tips will Show You How

Before you can implement any online marketing strategy effectively, you first need to have a website that effectively presents your business and its products and services. After all, it is the digital extension of your store.

Your Website Needs to Impress 

Good website development goes a long way in making sure that you attract as many potential customers as possible. When it comes to the digital world, first impressions matter. In fact, as many 48 percent of internet users have said that the website’s design is the number one factor when it comes to deciding if the business is credible.

This means you need to stop treating your business website as a mere online calling card or sales catalogue. Instead, you need to treat the way you treat your physical store and make your visitors feel more welcome. This way, they will be more encouraged to stay longer and actually browse what you have to offer. Read more on this blog: http://bit.ly/2uEXMgn

Thinking About Search Engine Optimization? These Trends May Do Your Business Some Good

Even if you are a small enterprise that’s only catering to a local area, your business still needs to be searchable across search engines. This would mean the difference between online success and failure. With the right strategy towards search engines, more of your market would readily know about you and you don’t need to solely rely on word of mouth just to meet your profit and revenue goals.

The way to rule search engines is through search engine optimization or SEO. SEO is an online marketing practice that helps makes sure your website would appear on search results the moment a potential customer conducts a search using a keyword that is relevant to your business or brand. If you’re wondering why that should be important to you, consider this fact: there are as much as 3.5 million search queries being made on leading search engine Google every single minute. Keep in mind too that as much as 93 percent of all online experiences begins with a search. That means the best way to attract your potential customers to become as visible as possible across search results.

With the right optimization tools, your website can appear way ahead of other companies in search results. This gives you a better chance of securing the customer first. At the same time, getting a higher ranking in the results can deliver a higher traffic to your website considering that the top three listings typically get more than 60 percent of the clicks. Read more on this blog: http://bit.ly/2uERBsN

Web Design Companies Identify the Most Important Pages to Include on Your Site

In today’s increasingly online world, having a website simply won’t cut it. A site needs to integrate a compelling design that’s both aesthetically pleasing and useful. Though clever pop-ups and integrated videos are useful tools, there is much more to designing a professional site than simply merging all these visual elements and calling it a day.

Organization is key to a powerful website, and all visual elements must be coordinated into these vital pages.

A Clear Home Page

Every business needs a homepage to describe your services or products in a compelling fashion. It must pique their interest among your visitors, but must also leave them with a good first impression about your brand. Speaking of brand, make sure your company name is clearly displayed and that a concise description of your services and unique selling point is visible. Read more from this blog. http://bit.ly/2rvhMO7

Digital Marketing Consultants Explain Why Mobile Optimization is Vital to SEO

Whether your business newly recognizes the importance of SEO or has been striving to maintain a high search ranking for years, one fact remains: if you’re not optimizing your website for mobile users, then you’re missing out on revenue. Far from being a stand-alone tactic, SEO requires that your digital marketing consultants fully optimize your website for all user platforms, especially mobile, to maximize profits.

 

How SEO and Mobile Optimization are Linked

 

Search engine optimization involves the tooling of your content to gain a better position in search results, such as in Google. More importantly, almost 60% of all online searches are now conducted through mobile devices. Read more from this blog. http://bit.ly/2rv8QZ8

Four Web Design Tips for Businesses Catering to the Millennials

A day rarely goes by without an article written about millennials, a generation born sometime between 1976 to 2004. Because they are said to be have the highest purchasing power compared to the other generations that have come before it, it is no surprise that businesses are keenly interested in how they think. While their exact characteristics are hard to pinpoint, many scholars agree that millennials grew up using diverse forms of computing and communication technologies. In fact, a large percentage approve of a public, technology-mediated life. This means they don’t have problems being ‘connected’ online through their mobile communication devices; many even prefer it.

If your business aims to target millennials, here are four web design tips to get higher traffic and sales from this lucrative market.

Simple but Unique Design

Millennials want simple web designs with low-key marketing strategies because they hate companies that make grand promises yet under deliver. They also easily dismiss digital advertisements as they are already used to them. This group likes content, images, and videos that are direct as their attention spans are a lot shorter than previous generations. Read more from this article: http://bit.ly/2rh2AqY

How to Integrate SEO and Content Management Strategies for High Ranking and Traffic

If you wonder why your SEO strategies may not be working, it is possibly due to poor and disconnected content management (CM) strategies. CM refers to the process of managing website pages from a single location and optimizing them through collaborative connections and then monitoring and updating the process according to changes in SEO campaign outcomes.

Content management systems (CMS) can and must be optimized to support SEO strategies. Here are steps on how you can interconnect SEO and CM strategies for better ranking and traffic.

Produce Generic Site Maps

All CM solutions must enable automated sitemap generation and updating. Some of the best practices include limiting the quantity of links on any single page to less than 100. To achieve this, the developer may need to make a series of hierarchical Site Maps to enable quick access to search spiders all over the site. Read more on this article: http://bit.ly/2q88RCs

Business Owners Must Remember These Three Traits Every Good Web Design Must Possess

Small businesses need to have a strong web presence if they want to create a more stable brand. With this in mind, you simply cannot afford to let your existing web design go stale. Every local business should have a web design that continuously evolves and improves as time goes by.

Visually appealing web designs have all the advantages, since it helps draw in the audience and sends an invitation to read and explore the company’s website. While the need for continuous improvement in web design is ever present, there are three crucial elements that serve as the base for an effective modern web design.

Minimalistic design

Not be confused with plain and boring, a minimalistic web design ensures that the reader can immediately find what they are looking for in your website without any fuss. Too bright or complex color schemes can only distract and confuse readers. Read more from this blog: http://bit.ly/2oCLmR7

Avoid Some Common Search Engine Optimization Mistakes and Improve Your Rankings

For small businesses, there’s no denying the positive effects of owning a website in terms of sales volume and brand visibility. According to a marketing survey, 81% of shoppers conduct online research before buying anything. This number includes those who read product reviews before buying and those who use a search engine before landing on a specific website.

Therefore, it’s important for your company to obtain higher search engine rankings, which increase the chances of a web user clicking on your company’s link instead of another’s.

The one thing you have to understand about search engine optimization is that it should put your website link at the top of organic results when potential customers search online. This is extremely important as most internet users never scroll past the first page when surfing the web. Read more from this blog: http://bit.ly/2p9qEf3

Here Are Ways Web Design Companies Can Help You Attract More Online Visitors In 2017

Your business needs to stay fresh and, most of all, continuously relevant to your market. As a business owner, you want your market to see that you are always in the know. Just as you work hard to keep your brand’s image and products fresh and appealing, you also want to make sure that your website is equally enticing to any of your prospective visitors. Remember that your business website is the main platform for all your digital marketing campaigns. Therefore, if it looks stale and boring, no one is likely to delve deeper into your site to learn more about your service or product. Read more from this blog. http://bit.ly/2mmJPN3

How SEO Can Boost Your Company’s Online Presence to Build More Revenue

So, you think you’ve got this small business thing down because your enterprise is thriving. However, you might gain a sense that there is more out there on which to capitalize, but are unsure of how to broach the opportunity. Well, lucky for you, the right SEO strategies can help you define and pursue an expanding market for your Traverse City business.

In today’s world, having an online presence is simply not enough. You may already maintain a website, but its presence is moot if nobody can find it every time a web user browses for your product or service. Simply put, without sending traffic to your website, anything you promote online will not be seen by your target audience, resulting in a huge waste of both time and money. Read more from this blog. http://bit.ly/2nopKaj

In Defense of WordPress: A Look at the Platform’s Ability to Create Web Design That Improves SEO

Having a fully-functioning website for your business is a necessity, but with so many options for web design out there, it is difficult to know where to begin. One great option is WordPress. Maybe you have heard of this as the site where your aunt hosts her sewing blog, but believe it or not, WordPress can do more than just give you a blog. In fact, it is an incredible platform that can give you a professional-looking site. Here are a few reasons why you should consider WordPress.


SEO: The Magical Letters

It is no secret that companies want to rank highly on Google, which is why having using a platform that Google already likes is a plus. WordPress, for instance, has a built-in coding system that Google finds easy to crawl and index. With that type of coding along with your creation of unique, quality content, you will find your website ranking in no time.

Read more on this article: http://bit.ly/2l5l3Uk

White Hat SEO Techniques: Quality Content That Focuses on Consumers

Like many companies out there, you may have felt discouraged with your search engine optimization efforts when you see other companies climbing the ranks while you’re left eating dust. While it is frustrating to see this, it’s a constant reminder that Google’s algorithm is constantly changing to weed out sites that use black hat and gray hat SEO techniques.

If this is your story, step back and check if you need to reevaluate your current SEO strategy. Have you been relying on black and gray hat techniques when you should have been doing white hat instead?

Read more on this article: http://bit.ly/2l5tfUK

SEO in Traverse City: Optimizing for the Age of Mobile-First Marketing

Venture Beat predicts that, by 2019, spending on mobile advertisements will reach $195.55 billion, and that these ads will compose 70.1 % of total digital advertising costs. Optimization-related expenditures will likewise cost $80 billion by 2020. Furthermore, searches in mobile devices are currently overtaking desktop searches, while Google stated that 34% of all online purchases come from mobile devices. Google’s awareness of the rise of mobile experiences drives its aggressive “mobile-first” thinking in advertising and in developing mobile-friendly algorithms.

 Due to these online search and purchasing developments, successful search engine optimization (SEO) in Traverse City realizes the relationship between Google’s mobile-first thinking and relevant SEO approaches. In addition, mobile-first growth accentuates that optimizing for mobile devices is increasingly fundamental to SEO success.

Read more on this article: http://bit.ly/2jGWGsV

Web Design: Better Security against SQL Injections in Traverse City

In 2015, Lloyd’s, a British insurance company, approximated that cybercrimes had cost businesses around $400 billion every year. The costs included direct damages and post-attack effects, such as operational disruptions. Some attacks came from Structured Query Language (SQL) Injections, which usually happen due to poor first-level security measures in web design. Companies in Traverse City must hire website designers, whose concept of web design includes website security, especially maintenance and updates.

Read more on this article: http://bit.ly/2jQS2eI

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