A day rarely goes by without an article written about millennials, a generation born sometime between 1976 to 2004. Because they are said to be have the highest purchasing power compared to the other generations that have come before it, it is no surprise that businesses are keenly interested in how they think. While their exact characteristics are hard to pinpoint, many scholars agree that millennials grew up using diverse forms of computing and communication technologies. In fact, a large percentage approve of a public, technology-mediated life. This means they don’t have problems being ‘connected’ online through their mobile communication devices; many even prefer it.
If your business aims to target millennials, here are four web design tips to get higher traffic and sales from this lucrative market.
Simple but Unique Design
Millennials want simple web designs with low-key marketing strategies because they hate companies that make grand promises yet under deliver. They also easily dismiss digital advertisements as they are already used to them. This group likes content, images, and videos that are direct as their attention spans are a lot shorter than previous generations. Read more from this article: http://bit.ly/2rh2AqY
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